The Plumefy blog

Blog

Playbooks and product notes for people who post a lot.

LinkedIn Content Strategy for Founders in 2026

A practical LinkedIn content strategy for founders — what to post, how often, and how to do it without it eating your week.

Posting frequency guidance per platform for 2026 — and why consistency matters more than hitting a magic number.

How to build a social media content calendar you'll actually use — themes, cadence, and a repeatable weekly structure.

Turn a single long-form YouTube video into a week of cross-platform content — clips, threads, carousels and pins.

When to chase trends and when to build evergreen content — and the mix that actually compounds your reach.

An honest look at what actually drives TikTok reach — hooks, watch time, and consistency — minus the get-viral-quick myths.

Hootsuite is powerful but pricey and heavy for small teams. Here's a leaner, cheaper alternative that still does the essentials.

A no-overwhelm guide to social media for small businesses — which platforms, what to post, and how to keep it sustainable.

A step-by-step guide to scheduling Instagram Reels in advance — plus how to send the same Reel to TikTok and Shorts.