AnalyticsStrategy· April 4, 2026· 4 min read
The Only Social Media Metrics That Actually Matter
Vanity metrics waste your attention. Here are the social media metrics worth tracking — reach, engagement rate, and growth.
By The Plumefy Team
It's easy to drown in dashboards and learn nothing. Most numbers are noise. A few actually guide decisions.
Track these
- Reach: how many unique people saw it. The honest top-of-funnel number.
- Engagement rate: interactions divided by reach — quality, not just volume.
- Follower growth: the slow signal that your content compounds.
- Saves/shares: the strongest sign content was genuinely useful.
Ignore (mostly) these
Raw like counts, impressions without context, and follower totals in isolation. They feel good and tell you little.
See it in one place
Plumefy rolls reach, impressions and engagement across every connected platform into one view, so you compare like-for-like instead of opening six apps. Try it free, and read the metrics behind growing on multiple platforms.
Keep reading
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